We make books that:

Founder, Latoya Nicole

In 2017 God told me to publish a book.

In 2018, I launched my first coloring book 24 Shades of business because out of the billions of coloring books being sold I was unable to find any that featured realistic black women that looked like me. I was determined to change that.

So, I created my own lane by building Entrepreneurs Color Too, aiming to inspire and empower women of color and fill the diversity gap in the book publishing industry. Each book features 24 illustrations, celebrating black and brown women.


Books in the series include bestsellers such as Exhale: A Self Care Coloring Book.

In 2020, we released our line of guided journals to pair with our books.


In 2021, we celebrated a milestone of getting our books in the hands of over 25,000 women and girls all around the world and we launched our limited edition “Shades of Brown” coloring pencils. 

Currently, more than 50,000 women love being able to create dope art while using our books and coloring supplies.

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